8 Best Practices for Retailers on Facebook Pages

  • 1. Make shopping more social %u2013 but keep privacy in mind.
  • 2. Engage your customers through polls and contests that get them generating the content.
  • 3. Enhance your page with applications that drive engagement and virality %u2013 like virtual gifts.
  • 4. Reward your customers with giveaways, sweepstakes, and sale coupons.
  • 5. Partner with causes your customers care about.
  • 6. Boost SEO by securing a vanity URL for your page.
  • 7. Bring the conversation offline.
  • 8. Remember to keep it simple.