8 Best Practices for Retailers on Facebook Pages

• 1. Make shopping more social %u2013 but keep privacy in mind.
• 2. Engage your customers through polls and contests that get them generating the content.
• 3. Enhance your page with applications that drive engagement and virality %u2013 like virtual gifts.
• 4. Reward your customers with giveaways, sweepstakes, and sale coupons.
• 5. Partner with causes your customers care about.
• 6. Boost SEO by securing a vanity URL for your page.
• 7. Bring the conversation offline.
• 8. Remember to keep it simple.